Client: LEGO
Over the years I have built up a great reputation within the music and entertainment industry, designing websites, brands and record sleeves for major acts. For this client I was asked to create something that represents them as a group. Well known dance act Diversity, run by Ashley Banjo approached me to create a new hero brand to showcase on tv, live shows and eventually a clothing range.
Project timeline
August 2014 - November 2014
Collaborators
Luke Fry - Creative Director
Overall impact
Produced a professional brand for Diversity to showcase across TV, Live shows and events, clothing and merchandise.
My Impact
Led brand workshops with the client.
Produced initial sketched ideas and played back in three phases.
Created a brand identity for Diversity, spanning from clothing to tv entertainment.
Blueprint
Setting up a simple plan for the client is always necessary, it sets a clear vision for the project deliverables and key meetings. It also gives you a structure to work to which was agreed before the workshop took place.
Image blurred for client confidentiality
The outcome
I organised a workshop with the team at the Diversity dance studios in London, where we came together to talk about how they wanted the brand to represent them as a group, how we could use this for tour material and eventually a clothing range.
We started by brainstorming on what Diversity stood for, how they want to appeal to the audience and what core words could be taken through to building the brand.