Creating the bank’s first Generative and Agentic AI solution to help millions of customers take control of their money management.

I work across multi-disciplinary teams, producing applications, websites, mobile products, dashboards, brands, design systems and architectural design. In my career, I have managed teams of UI and UX designers across multiple work streams, working in various sectors including: automotive, space, mobile, defence, finance, cyber, education, healthcare, charity and entertainment.

Throughout my career, I have found great joy in mentoring and coaching, nurturing talent and fostering growth. During my time at Deloitte Digital and other agencies, I led by example to consistently inspire team members to produce high end ideas, continually developing practices to inspire and innovate new ways of thinking.

As a passionate design leader, I am keen to continue to work and craft beautiful products and prototypes within applications such as Figma, Sketch and Protopie; I believe having expert knowledge in the current ways of working is key to being a great leader in product design.

I am continually looking to be involved within every stage of the design process; end-to-end process is something I strive for in creating a design led product.

What I’m jamming to whilst designing

What inspires me?

I work across multi-disciplinary teams, producing applications, websites, mobile products, dashboards, brands, design systems and architectural design. In my career, I have led teams of UI and UX designers across multiple workstreams, working in various sectors including: automotive, space, mobile, defence, finance, cyber, education, healthcare, charity and entertainment.

Throughout my career, I have found great joy in mentoring and coaching, nurturing talent and fostering growth. During my time at Deloitte Digital and other agencies, I have led by example to consistently inspire team members to produce high end ideas, continually developing practices to inspire and innovate new ways of thinking.

As a passionate design leader, I am keen to continue to work and craft beautiful products and prototypes within applications such as Figma, Sketch and Invision; I believe having expert knowledge in the current ways of working is key to being a great leader in product design. I am continually looking to be involved within every stage of the design process; end-to-end process is something I strive for in creating a design led product.

Managing design across multiple teams

Led a team of 50+ designers, including UX/UI designers, graphic designers, and visual designers, in a fast-paced agile product development environment.

From 2019 to 2021, I played a key role in the creation of TechWorks, a new Deloitte Digital capability in Bristol and the South West, as part of the initiation team. As the Senior Design Manager, I led the design of the new studio, working alongside facilities and architects to create high-level plans with detailed interior design and hardware requests.

I coordinated and led social events and studio forums across Bristol, London, and New York, recruited and grew a team of UI/UX designers, researchers, and developers, and hired senior staff to subsequently hire junior staff and graduates. Additionally, I mentored over 30 graduates and 20 senior staff, organized team-building activities, and successfully won new work for the agency.

My work included high-end consumer products for clients such as Dyson, Burberry, and Lego. I also presented at local universities and events, enhancing the company's presence, and traveled to New York to ensure seamless project execution and client satisfaction.

Sectors

The process I follow requires me to gain an in-depth understanding of your business. In order to create a solution that balances your business needs, with your customer's needs and expectations, along with technical constraints, I have to understand your sector. I would propose, therefore, that I can solve for any sector. That being said, here are some I have client experience within:

TV / Streaming
E-commerce
Retail
Fitness
Finance
Logistics
Storage
Recruitment
Gallery / Experiential
E-learning
Telecoms
Social

Agency experience

Product Design Lead

Description

Lloyds Banking Group
2024 - Present

Product Design Lead

Vodafone
2021 - 2023

Head of Design

Deloitte Digital
2018 - 2021

Product Design Lead

BAE Systems AI
2012 - 2018

Senior UI Designer

Dare
2010 - 2011

UI Designer

Precedent
2008 - 2011

Education

Design for interactive media

University of Gloucestershire
2005 - 2008

Multimedia design

Coleg Glan Hafren
2003- 2005

Process

As someone who has worked agency-side for the majority of their career, and now contracting as a consultant, one of my greatest skills is to deliver when the ideal process cannot be followed. Different companies operate in different ways, which I adapt to as a consultant. Add to that challenges with resourcing, timelines, scope changes, etc. and it's critical to still deliver around these challenges.

If you're a company looking to work with me directly, my process can be broken down into 3 core phases:

Understand Context
Gathering requirements for business goals, customer needs, technical constraints, benchmarking, brand values, etc. Often running workshops and, if research is needed, conducting at this stage.
Deliverables such as use case libraries, personas/jobs to be done, audits and reports.

Create a vision
Setting visual direction along with foundational UX such as information architecture, integration mapping, primary user journeys and wireframes, leading into finished screens for testing.

Make it real
Adjusting designs to build out all use cases in full, including edge cases for screens, flows and documentation. If tokens and components haven't been made yet, creating those for development.