lukefry.com

Hands-on design leader, founder, and former DJ. Leading AI product design at Lloyds and building SONQ, a platform connecting DJs, artists, and fans.

Hands-on design leader, founder, and former professional DJ with 20+ years creating digital products and experiences. Currently leading design for the UK's first agentic AI financial assistant at Lloyds and building SONQ, a music platform connecting DJs, artists, and fans.Hands-onHands-on designdesign leader,leader, founder,founder, andand formerformer professionalprofessional DJDJ withwith 20+20+ yearsyears creatingcreating digitaldigital productsproducts andand experiences.experiences. CurrentlyCurrently leadingleading designdesign forfor thethe UK'sUK's firstfirst agenticagentic AIAI financialfinancial assistantassistant atat LloydsLloyds andand buildingbuilding SONQ,SONQ, aa musicmusic platformplatform connectingconnecting DJs,DJs, artists,artists, andand fans.fans.

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Let’s talk design, AI, music tech, and new opportunities.

Experience the AI

I helped design the UK’s first in-app AI financial assistant, built for 25 million customers. I’ve since recreated the experience using AI.

Agentic AIGenerative AIConversational Design

Try it yourself

BETA

Welcome

Explore your spending habits with these suggested questions, or ask your own

How much will I save if I don’t eat out at restaurants this month?

Show me a chart of my grocery spending

What are the top 5 retailers where I spend most money each month?

How much do I typically have left at the end of the month?

More info

Tell us what you think

09:41

Explore your spending

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For demo purposes only. The AI answers in this demo are simulated and are not owned or endorsed by Lloyds Bank.

The story behind the demo

How do you make banking feel as simple as having a conversation?

I helped lead the design of the UK's first in-app agentic AI financial assistant, created for a banking group serving over 25 million customers. Bringing together conversational AI, complex financial journeys and intuitive design.

I've since recreated the experience using AI, turning the original design vision into an interactive demo you can explore right here.

Case study on request

From Zero.
To Startup

Founding and building a new platform for DJs, artists and music discovery

Generative AIDesign SystemBrandingVisual DesignFundraising

09:41

The story behind sonq

A lifetime behind the decks and 20 years designing digital products led me to one question: why is discovering music still stuck in the past?

As a member of Music Technology UK (MTUK), I'm building SONQ and exploring opportunities with industry innovators including Pirate Studios, Evermix and Vollou.

My ambition is to create a smarter, more connected music ecosystem that brings DJs, artists and fans closer together.

Visit sonq.music

Other Work

VodafoneDesign system transformation & migrationDesign SystemVisual Design

Design system transformation & migration

Lloyds BankBenefits CalculatorAgentic AIGenerative AIConversational Design

Lloyds Bank Benefits Calculator results screen

Deloitte DigitalScaling design teams & building new capabilitiesDesign SystemBranding

Experience the AI

From Zero.To Startup

Other Work

From Zero.
To Startup