Hands-on design leader, founder, and former DJ. Leading AI product design at Lloyds and building SONQ, a platform connecting DJs, artists, and fans.
Let’s talk design, AI, music tech, and new opportunities.
Email luke@lukefry.com or connect on LinkedIn.
Experience the AI
I helped design the UK’s first in-app AI financial assistant, built for 25 million customers. I’ve since recreated the experience using AI.
Welcome
Explore your spending habits with these suggested questions, or ask your own
How much will I save if I don’t eat out at restaurants this month?
Show me a chart of my grocery spending
What are the top 5 retailers where I spend most money each month?
How much do I typically have left at the end of the month?
More info
Tell us what you think
09:41
Explore your spending
0/256
For demo purposes only. The AI answers in this demo are simulated and are not owned or endorsed by Lloyds Bank.
Making banking feel as simple as a conversation.
I helped lead the design of the UK's first in-app agentic AI financial assistant. Bringing together conversational AI, complex financial journeys and intuitive design.
I've since recreated the experience using AI, turning the original design vision into an interactive demo you can explore right here.
Case study on requestProject at a glance
0M+
Customers served by the banking group
My role
Product Design Lead
February 2024 – Present
Agentic AI assistant
Conversational design, generative AI and complex financial journeys
Interactive AI demo
Recreated independently using AI tools
From Zero.
To Startup
Founding and building a new platform for DJs, artists and music discovery
09:41
A lifetime behind the decks and 20 years designing digital products led me to one question: why is discovering music still stuck in the past?
As a member of Music Technology UK (MTUK), I'm building SONQ and exploring opportunities with industry innovators including Pirate Studios, Evermix and Vollou.
My ambition is to create a smarter, more connected music ecosystem that brings DJs, artists and fans closer together.
Visit sonq.musicSONQ at a glance
My role
Founder
Member
Music Technology UK (MTUK)
Exploring with
Pirate Studios, Evermix and Vollou
Live at
sonq.music
Other Work
Personal Clients
Alongside the products, I've spent years working directly with music artists, helping them build their brands and the digital experiences around them.