Hands-on design leader with 20+ years building products at scale. I lead design for the UK’s first agentic, generative-AI financial assistant at Lloyds and founded Sonq, linking live music to verified digital track data.

Latest work

Responsible for defining the UI vision, interaction principles and quality bar across emerging AI products used by millions of customers, while remaining deeply hands-on in craft and prototyping.

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Designing the UK’s first AI agentic banking assistant

As founder of Sonq, I lead the creation of a platform that transforms live performances into structured, shareable, and monetisable digital experiences.

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A new way for music and live performance discovery

As visual lead, I designed the Benefits Calculator that surfaced £500 million in unclaimed benefits, transforming complex systems into calm, accessible flows. I drove the interaction patterns and refined language and comprehension through prototyping and real customer testing.

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Helping customers claim £500 million in unclaimed benefits

Migrating Vodafone’s global Invision and Sketch design system to Figma, creating documentation for the new ways of working and upskilling team members in the process.

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Migrating Vodafone’s Design system from Sketch to Figma