A hands on design lead with over 15 years experience, working with a remarkable array of illustrious companies.

Currently available for perm or contract roles. Get in touch luke@lukefry.com

Case studies

Design
Challenge

Bringing live streaming to another level, interact and follow live playlists directly from your favourite DJ’s

I have led design system migrations and up skilled 50+ designers in Figma.

Design system migration

Migrating Vodafone’s global Invision and Sketch design system to Figma, creating documentation for the new ways of working and upskilling team members in the process.

Design Lead - 2021 / 2023

Design leadership and creation of a new design capability which scaled from 4 to 286 in two years.

Growing a new capability

Migrating Vodafone’s global Invision and Sketch design system to Figma, creating documentation for the new ways of working and upskilling team members in the process.

Head of Design - 2018 / 2021

Simplifying
stock

The Burberry HQ in London reached out to us seeking assistance in revolutionising their internal operations. They specifically requested a product manager app that would streamline tasks for their delivery drivers, stock room staff, and product management team.

I am heavily involved in a new leadership space for the future of design using AI.
Run by global agency Fantasy

check it out here

Services

Design Management, UI Design, Workshops, Design System, Figma, Prototyping.

Intro

The Burberry HQ in London reached out to us seeking assistance in revolutionising their internal operations. They specifically requested a product manager app that would streamline tasks for their delivery drivers, stock room staff, and product management team.

Services

Design Management, UI Design, Workshops, 
Design System, Figma, Prototyping.

A fresh method for managing inventory during international fashion shows.

Intro

The Burberry HQ in London reached out to us seeking assistance in revolutionising their internal operations. They specifically requested a product manager app that would streamline tasks for their fashion team, models, stock room staff and product management team.

To ensure that the app aligned with Burberry's brand and met internal requirements, we collaborated closely with their marketing and branding departments. Utilising Figma, we crafted designs and established a comprehensive design system that incorporated symbols, colors, imagery, tables, and button styles. Once the design was presented to the client , we meticulously recorded every detail in the design system, preparing it for the handover to the development team.

Introducing the Inventory Management Tool for Burberry UK

Burberry UK is proud to introduce a powerful and innovative solution to streamline inventory management across all our stores nationwide. In order to enhance efficiency and accuracy, our dedicated team has developed the Inventory Management Tool (IMT) specifically tailored to count inventory in all Burberry stores throughout the UK. With this cutting-edge system, the aim to revolutionise the way Burberry manage there stock, ultimately providing an exceptional shopping experience for valued customers.

1. Comprehensive Stock Tracking

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

1. Weekly sprints

Title: The Power of Weekly Design Meetings: Fostering Consistency and Idea Sharing
In the fast-paced world of design, finding a balance between creativity and consistency can be a challenging task. As a member of a highly collaborative team at LUKE FRY, we recognized the need to establish a reliable framework for our design process. Enter the weekly design meetings - an invaluable platform where ideas flowed freely, and a unified vision emerged.
At LUKE FRY, we understood the significance of these recurring gatherings which served as a cornerstone of our design workflow. Every week, team members from different design areas would congregate to discuss the aspects we would focus on during that particular sprint. These meetings facilitated a valuable exchange of ideas, ensuring that our designs were not only visually appealing but also aligned with our clients' needs and preferences.
One of the most apparent benefits of these meetings was the opportunity they provided for our team to share their ideas openly. Each member felt empowered by the inclusive environment, where every perspective mattered. It was an arena where creativity sparked innovation, and boundaries were often pushed beyond our initial expectations. By fostering an open dialogue, we maximized the potential of our collective expertise.
Beyond stimulating creativity, regular meetings allowed us to establish and maintain consistency in our design approach. By working within a sprint-based structure, we ensured that each aspect of our design received adequate attention. To maintain a cohesive and coherent outcome, it was indispensable to regularly revisit our progress, refine our ideas, and resolve any emerging challenges collaboratively. Consequently, the weekly design meetings served as a compass, guiding our process and enabling us to deliver a consistently high standard of design.
Moreover, these meetings played a pivotal role in reaffirming our shared objectives. As we discussed the design areas to be addressed, everyone gained clarity on the project's direction, aligning their efforts towards a unified vision. By fostering a sense of ownership and collective responsibility, the meetings united us and instilled a sense of purpose.
Notwithstanding the occasional differences in opinions, the collective wisdom that emerged from these meetings was undoubtedly more valuable than the sum of our individual perspectives. The frank and constructive conversations helped us refine our concepts, overcome hurdles, and build a design that truly resonated with both the end-users and our clients.
In conclusion, the weekly design meetings proved to be instrumental in our quest for creativity and consistency. By providing a platform for idea sharing and discussion, they amplified the potential of our team, creating an environment where innovation flourished. More than mere gatherings, these meetings were the foundation upon which our successful design projects were built, allowing us to deliver exceptional results and exceed expectations. As we continue our journey, we firmly believe in the power of such collaborative sessions to shape our designs and inspire incredible outcomes.The team had weekly meetings to talk about the design areas we would work on during that sprint. These meetings were important for sharing ideas and helped us have a consistent design.

Discovery

1. Figjam wireframing

I used Figjam to enhance design collaboration with my team, making it easier to convey ideas and obtain feedback. Sketching expedited concept refinement and encouraged innovative solutions, revolutionising my design process.

2. Simplified Stock Counting Process

Gone are the days of manual stock counting with pen and paper. The IMT automates the stock counting process, minimising errors and substantially reducing the time required to perform inventory checks. This simplification allows our staff to focus more on providing exceptional customer service rather than devoting excessive time to cumbersome administrative tasks.

3. Seamless Integration

The IMT seamlessly integrates with Burberry's existing technology infrastructure, ensuring a smooth transition and consistent data flow between our stores, warehouses, and headquarters. Through this integration, stock levels are accurately reflected across all channels, including online and in-store purchases, leading to improved inventory accuracy and minimised stock discrepancies.

4. Customised Reporting and Analytics

With the IMT, Burberry UK gains access to a robust reporting and analytics system. Store managers will have the ability to generate detailed reports on stock levels, sales performance, and stock movement, empowering them to identify trends, optimize stock allocation strategies, and make data-driven decisions. This feature will enable us to align our stock more precisely with customer demand, avoiding both overstocking and stockouts.

5. Enhanced Efficiency and Productivity

By incorporating the IMT into our inventory management process, we anticipate a significant increase in efficiency and productivity across our UK Burberry stores. The system's user-friendly interface and intuitive design allow for seamless navigation and a quicker learning curve, enabling our staff to adapt swiftly and utilise the tool effectively. This efficiency gains will result in improved customer satisfaction, as well as cost and time savings for our organisation.

Conclusion

The Inventory Management Tool developed by Burberry UK represents a significant step forward in our commitment to delivering excellence in stock management. Through this tool's advanced features, comprehensive stock tracking, simplified counting process, seamless integration, customised reporting, and enhanced efficiency, we are confident in our ability to optimise our stock levels, improve customer experience, and drive business success across all our stores in the UK. With the implementation of this innovative solution, Burberry UK reinforces its position as a leader in the fashion industry, demonstrating our dedication to excellence in all areas of operations.

1. Comprehensive Stock Tracking

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

The benefits

01. Register

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

02. Sign in

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

03. Scan

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

04. Scanned item

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

Detailed wireframes

1. Rapid prototyping DONE

At Burberry HQ in London, my team and I conducted extensive user testing to gain valuable insights into the usability of our designs. In order to achieve this, I meticulously created detailed prototypes, carefully crafting each screen and button to align with our testing goals. These prototypes served as a tangible representation of our ideas and allowed us to gather valuable data that not only helped us manage stakeholders but also validated the effectiveness of our designs. By investing time and effort into these thorough testing procedures, we were able to ensure that our final product would meet the needs and expectations of our users.

Rapid prototyping

1. Comprehensive Stock Tracking

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

1. Comprehensive Stock Tracking

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

User testing

UI Designs

1. Comprehensive Stock Tracking

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

1. Comprehensive Stock Tracking

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

We produced a brand new process which saved time across the whole company. From delivery to stock take and transit times.

How we did it..

1. Weekly sprints

The team had weekly meetings to talk about the design areas we would work on during that sprint. These meetings were important for sharing ideas and helped us have a consistent design.

1. Comprehensive Stock Tracking

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

1. Comprehensive Stock Tracking

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

User research

1. Comprehensive Stock Tracking

The IMT is designed to provide comprehensive and real-time visibility of the inventory across all our Burberry stores in the UK. Through this advanced tool, our store managers will have accurate information at their fingertips, enabling them to make informed decisions on stock replenishment, allocation, and redistribution. This improved stock tracking functionality ensures that our stores are always adequately stocked, minimising instances of product unavailability and maximising sales opportunities.

1. Rapid prototyping

At Burberry HQ in London, my team and I conducted extensive user testing to gain valuable insights into the usability of our designs. In order to achieve this, I meticulously created detailed prototypes, carefully crafting each screen and button to align with our testing goals.

These prototypes served as a tangible representation of our ideas and allowed us to gather valuable data that not only helped us manage stakeholders but also validated the effectiveness of our designs. By investing time and effort into these thorough testing procedures, we were able to ensure that our final product would meet the needs and expectations of our users.

Rapid prototyping

1. Rapid prototyping

At Burberry HQ in London, my team and I conducted extensive user testing to gain valuable insights into the usability of our designs. In order to achieve this, I meticulously created detailed prototypes, carefully crafting each screen and button to align with our testing goals.

These prototypes served as a tangible representation of our ideas and allowed us to gather valuable data that not only helped us manage stakeholders but also validated the effectiveness of our designs. By investing time and effort into these thorough testing procedures, we were able to ensure that our final product would meet the needs and expectations of our users.

Rapid prototyping