A design lead with over 15 years experience, working with a remarkable array of illustrious companies.
Currently available for perm or contract roles. Get in touch luke@lukefry.com
About
Design
Challenge
Bringing live streaming to another level, interact and follow live playlists directly from your favourite DJ’s
I have led design system migrations and up skilled 50+ designers in Figma.
Agency experience
Product Design Lead
Vodafone
2021 - 2023
Head of Design
Deloitte Digital
2018 - 2021
Product Design Lead
BAE Systems AI
2012 - 2018
Senior UI Designer
Dare
2010 - 2011
UI Designer
Precedent
2008 - 2011
Education
Design for interactive media
University of Gloucestershire
2005 - 2008
Multimedia design
Coleg Glan Hafren
2003- 2005
A number of clients I have worked with
SONY
NASA
Vodafone
EE
TFL
Nike
Barclays
HSBC
Lloyds
Nationwide
London stock exchange
BMW
EMI
GOV
GCHQ
Home Office
MI5
MI6
Dyson
Burberry
Met Office
NHS
University of Southampton
Tinie Tempah
Get to know me
a bit more…
During my 15 years as a designer, I have worked for: agencies, consultancies, in- house teams and freelance in the UK, Europe and USA, creating world class products for industry leading companies and famous clients.
I work across multi-disciplinary teams, producing applications, websites, mobile products, dashboards, brands, design systems and architectural design. In my career, I have led teams of UI and UX designers across multiple workstreams, working in various sectors including: automotive, space, mobile, defence, finance, cyber, education, healthcare, charity and entertainment.
Throughout my career, I have found great joy in mentoring and coaching, nurturing talent and fostering growth. During my time at Deloitte Digital and other agencies, I have led by example to consistently inspire team members to produce high end ideas, continually developing practices to inspire and innovate new ways of thinking.
As a passionate design leader, I am keen to continue to work and craft beautiful products and prototypes within applications such as Figma, Sketch and Invision; I believe having expert knowledge in the current ways of working is key to being a great leader in product design. I am continually looking to be involved within every stage of the design process; end-to-end process is something I strive for in creating a design led product.
I have always pushed myself to learn and expand my knowledge, travelling to places such as New York on many occasions for work, conferences and inspiration. This has involved me working across multiple time zones and collaborating internationally on a regular basis.
Design is my passion and will always be at the heart of everything that I do.
Over15 years of industry experience
Agency Experience
Product Design Lead
Vodafone
2021 - Present
Head of Design
Deloitte Digital
2018 - 2021
Product Design Lead
BAE Systems AI
2012 - 2018
Senior UI Designer
DARE
2010 - 2011
Senior UI Designer
Precedent
2008 - 2011
Education
Design for Interactive Media (BA Hons) 1st
University of Gloucestershire
2005 - 2008
Multimedia Design (BTEC National Diploma) Triple Distinction
Coleg Glan Hafren
2003 - 2005
Selected Clients
Secure Clients
One of the things that brings me immense joy is the experience of immersing myself in the lively atmosphere of bustling cities. There is simply nothing that can compare to the exhilarating vibe of New York City. Throughout my career, I have been fortunate enough to have numerous opportunities to work in the Big Apple and participate in various conferences, including the highly acclaimed Generate event. Each time I have attended, I have been filled with a profound sense of inspiration that lingers long after the event has ended.
I currently attend a biweekly event with the tech giant “Fantasy”, a discussion between design leaders across the world, about the future of design and how AI is going to change the industry forever.
Traveling for Design inspiration
Design for Interactive Media (BA Hons) 1st
University of Gloucestershire
2005 - 2008
Currently listening to…
Say hello
Email: luke@lukefry.com or call me on: +44 7545787788
Location: Bristol, United Kingdom - EMEA Remote
A number of clients I have worked with
SONY
NASA
Vodafone
EE
TFL
Nike
Barclays
HSBC
Lloyds
Nationwide
London stock exchange
BMW
EMI
GOV
GCHQ
Home Office
MI5
MI6
Dyson
Burberry
Met Office
NHS
University of Southampton
Tinie Tempah
Design system migration
Migrating Vodafone’s global Invision and Sketch design system to Figma, creating documentation for the new ways of working and upskilling team members in the process.
Design Lead - 2021 / 2023
Design leadership and creation of a new design capability which scaled from 4 to 286 in two years.
Growing a new capability
Migrating Vodafone’s global Invision and Sketch design system to Figma, creating documentation for the new ways of working and upskilling team members in the process.
Head of Design - 2018 / 2021
Simplifying
stock
The Burberry HQ in London reached out to us seeking assistance in revolutionising their internal operations. They specifically requested a product manager app that would streamline tasks for their delivery drivers, stock room staff, and product management team.
