A product design lead with over 15 years experience, working with a remarkable array of illustrious companies.

Currently available for perm or contract roles, Get in touch luke@lukefry.com

Case studies

Design
Challenge

Bringing live streaming to another level, interact and follow live playlists directly from your favourite DJ’s

I have led design system migrations and up skilled 50+ designers in Figma.

Design system migration

Migrating Vodafone’s global Invision and Sketch design system to Figma, creating documentation for the new ways of working and upskilling team members in the process.

Design Lead - 2021 / 2023

Design leadership and creation of a new design capability which scaled from 4 to 286 in two years.

Growing a new capability

From 2018 to 2021, I was heavily involved in the creation of the TechWorks in Bristol which is a new Deloitte Digital capability. Working within an initiation team, my role was the Head of Design, which involved designing the new studio, working alongside facilities and architect’s, to creating high level plans with detailed interior design and Hardware requests.

Head of Design - 2018 / 2021

An experienced design leader, staying up to date with the latest technology. Mentoring and crafting designs along with building out design systems.

Simplifying
stock

The Burberry HQ in London reached out to us seeking assistance in revolutionising their internal operations. They specifically requested a product manager app that would streamline tasks for their delivery drivers, stock room staff and product management team.

Design Lead

The future of AI and design

I am heavily involved in a new leadership space for the future of design using AI.

Run by global agency Fantasy check it out here

An experienced design leader, staying up to date with the latest technology. Mentoring and crafting designs along with building out design systems.

The most secure and complex agencies

An experienced design leader, staying up to date with the latest technology. Mentoring and crafting designs along with building out design systems.

An experienced design leader, staying up to date with the latest technology. Mentoring and crafting designs along with building out design systems.

An experienced design leader, staying up to date with the latest technology. Mentoring and crafting designs along with building out design systems.

The most secure and complex agencies

A number of clients I have worked with

SONY
NASA
Vodafone
EE
TFL
Nike

Barclays
HSBC
Lloyds
Nationwide
London stock exchange
BMW

EMI
GOV
GCHQ
Home Office
MI5
MI6

Dyson
Burberry
Met Office
NHS
University of Southampton
Tinie Tempah

I have worked for some of the most secure agencies across the world, with the most extreme timeframes, analysing complex data and creating interfaces that have saved thousands of lives.

Sectors

Finance
Telecoms
Cyber security

Education
Healthcare
Defence

Charity
Auto
Space

Music & Entertainment
Fashion
Government

Outside of work, I am heavily involved in a new leadership space for the future of design using AI.

Run by global agency Fantasy check it out here