Hello!
I’m Luke an experienced Design Manager and Product Design Lead from the UK.
Over 15 years, I've had the privilege of collaborating with a remarkable array of illustrious companies. Some of these notable organisations include Nike, Sony, EE, Vodafone, BMW, HSBC, Burberry, BAE, The Secret Service and NASA.
Case studies
Role:
Product Design Lead
Client:
Vodafone
Summary:
Mobile app and design system migration
Role:
Head of Design
Client:
Deloitte Digital
Summary:
Growing a new design capability
Snapshots
Making tennis inclusive
I had the opportunity to take charge of leading the design process for the upcoming phase of the LTA website. Throughout this project, my primary focus was on collaborating with users in order to develop an innovative online coaching system, a comprehensive competition search feature, and an engaging fan zone area.
In my role, I had the privilege of overseeing a talented group of UX and UI designers while actively engaging in the UI aspect myself. I recently faced the exciting challenge of making the sport of tennis more inclusive, friendly, and diverse. As a result, the year witnessed an unprecedented increase in sign-ups from individuals hailing from diverse backgrounds, marking a significant milestone in the history of the LTA and a huge success for the team.
Services
Design Management, Squad lead, UI Design, Workshops, Design System, Figma, Prototyping, Motion.
Get in touch
Email: luke@lukefry.com or call me on: +44 7545787788
Location: Bristol, United Kingdom - EMEA Remote
Snapshots
The Burberry HQ in London reached out to us seeking assistance in revolutionising their internal operations. They specifically requested a product manager app that would streamline tasks for their delivery drivers, stock room staff, and product management team.
To ensure that the app aligned with Burberry's brand and met internal requirements, we collaborated closely with their marketing and branding departments. Utilising Figma, we crafted designs and established a comprehensive design system that incorporated symbols, colors, imagery, tables, and button styles. Once the design was presented to the client using Invision, we meticulously recorded every detail in the design system, preparing it for the handover to the development team.
Services
Design Management, Squad lead, UI Design, Design System, Figma, Motion.
Clear and precise data for engineers
I had the opportunity to take charge of leading the design process for the upcoming phase of the LTA website. Throughout this project, my primary focus was on collaborating with users in order to develop an innovative online coaching system, a comprehensive competition search feature, and an engaging fan zone area.
In my role, I had the privilege of overseeing a talented group of UX and UI designers while actively engaging in the UI aspect myself. I recently faced the exciting challenge of making the sport of tennis more inclusive, friendly, and diverse. As a result, the year witnessed an unprecedented increase in sign-ups from individuals hailing from diverse backgrounds, marking a significant milestone in the history of the LTA and a huge success for the team.
Services
Design Management, UI Design, Design System, Figma, Dev support.
Labs
Simplifying stock
The Burberry HQ in London reached out to us seeking assistance in revolutionising their internal operations. They specifically requested a product manager app that would streamline tasks for their delivery drivers, stock room staff, and product management team.
To ensure that the app aligned with Burberry's brand and met internal requirements, we collaborated closely with their marketing and branding departments. Utilising Figma, we crafted designs and established a comprehensive design system that incorporated symbols, colors, imagery, tables, and button styles. Once the design was presented to the client using Invision, we meticulously recorded every detail in the design system, preparing it for the handover to the development team.
Services
Design Management, UI Design, Workshops, Design System, Figma, Prototyping.
Migrating Vodafone’s global design system from Sketch to Figma.
The Burberry HQ in London reached out to us seeking assistance in revolutionising their internal operations. They specifically requested a product manager app that would streamline tasks for their delivery drivers, stock room staff, and product management team.
To ensure that the app aligned with Burberry's brand and met internal requirements, we collaborated closely with their marketing and branding departments. Utilising Figma, we crafted designs and established a comprehensive design system that incorporated symbols, colors, imagery, tables, and button styles. Once the design was presented to the client using Invision, we meticulously recorded every detail in the design system, preparing it for the handover to the development team.
Services
Design Management, Squad lead, UI Design, Design System, Figma, Sketch, Invision, Motion, Mentoring, Training.
Based in the UK Working Worldwide
Labs
Migrating Vodafone’s global design system from Sketch to Figma.
The Burberry HQ in London reached out to us seeking assistance in revolutionising their internal operations. They specifically requested a product manager app that would streamline tasks for their delivery drivers, stock room staff, and product management team.
To ensure that the app aligned with Burberry's brand and met internal requirements, we collaborated closely with their marketing and branding departments. Utilising Figma, we crafted designs and established a comprehensive design system that incorporated symbols, colors, imagery, tables, and button styles. Once the design was presented to the client using Invision, we meticulously recorded every detail in the design system, preparing it for the handover to the development team.
Services
Design Management, Squad lead, UI Design, Design System, Figma, Sketch, Invision, Motion, Mentoring, Training.
