Client: HSBC
The HSBC Kinetic app was developed in response to significant research by our team to create a truly ground-breaking Business Banking App. We asked small business owners what they wanted from their bank, then we took their insights and set out to create an app that makes business banking simpler, relevant and more intuitive.
Project timeline
October 2019 - September 2020
Collaborators
Luke Fry - Product Design Lead
Matt Clark - UX Lead - 50%
NDA - UI Designer
NDA - UX Designer
NDA - Copywriter
Overall impact
Main output was a responsive website, promoting the new IOS & Android app to millions of UK Business users
My Impact
Led design sprints with the HSBC team and key stakeholders
Produced wireframes and conducted user testing
Created and presented interactive prototypes for design all hands
Design system build
Design and build a mobile responsive website and business app to create excitement, intrigue and covert visitors to registering to be ‘one of the first’ to get ‘HSBC Kinetic’ and help shape the future of business banking.
1. Bring the Kinetic brand identity to life
through a distinctive and engaging experience when exposing it in the market for the first time.
2. Introduce Kinetic and it’s features
to prospects, articulating how it will meet their expectations & needs and how it’ll delight them, as well as providing pricing information and comparison with existing HSBC business banking products.
3. Generate leads
by exciting the visitors, creating emotional connection and enticing them to register to participate the Beta program and acquire c. 1,000 testers.
User Flow One
User Flow Two
Sketched Wireframes
Initial sketched journeys are always a great start in the early stages of the project, the amount of detail you can collate from workshops can really help mould the detailed wireframes for phase 2.
Detailed Wireframes
Creating detailed wireframes from initial sketched journeys, helping move the product from paper to UI.
Collaborating
Due to the project being complex, it was great collaborating with copywriters and stakeholders, fine tuning the user journeys for user testing.
User testing
Using Invision to Define the structure of the user journeys, components and the series of steps the user will take throughout the app and website.
User feedback
We got feedback from 8 research participants
Research participants were sourced from local business owners in London and the South West. All were technically proficient in either IOS or Android
Most found the freeze card section valuable
“I like how I can freeze my business account if I feel my details have been exposed “
Most successfully completed the user flow
“The user tutorial was easy to follow “
High praise on filtering by different transactions
“This makes life so much easier, trying to find previous transactions“
Detailed Design
